“Organic” is much more than just one more buzzword in the beauty industry. There is a good reason why green makeup is one of the most talked about trends amongst super models, actresses, and artists. Unlike conventional products, organically produced ones can help your skin keep its youthful appearance for years to come and prevent many health problems that can be caused by toxins and chemicals found in synthetic skincare and makeup. Even synthetically produced makeup sponges and brushes can cause inflammations and allergies, why would you risk with your beauty that way? If organic makeup is still somewhat a mystery to you, here are a few facts that will shed light on it.
Reading Between the Lines
Some manufacturers tend to bend the truth a bit, so be sure to read the label carefully before you grab a supposedly 100 percent organic product. Avoid makeup with ingredients like isododecane, dimethicone, paraffin, sodium laureth sulfate, isohexane, mineral oil, methyl, ethyl, etc.
The True Meaning of Certification
When purchasing an organic (or seemingly organic) product, you will find various stamps on the label. Most of the certifications mean that the product contains organic ingredients – they can also mean they are fulfilling some other standards. For instance, the Soil Association certifies that the product is cruelty free and that it doesn’t contain parabens, propylene glycol, petrochemicals, and other potentially dangerous ingredients.
Different Certifications Have Different Meanings
There are several renowned certification bodies, and they have differently defined standards. Here are some basic things to know about them:
- Soil Association is the best-known certification board in the UK. It requires that 95% of the ingredients must be organic and that the non-organic part must be non-toxic. It also demands cruelty-free production.
- Ecocert demands that a minimum of 10% of all ingredients must come from organic farming.
- BDIH certifies the use of raw materials obtained from controlled biological or wild cultivation.
- Certech requires that the ingredients used in cosmetic products are certified as organic and that the products are free of any synthetic ingredients.
- Cosmos standard has come into force recently and it is a unifying standard of Europe’s top certification boards, becoming, as such, the most comprehensive and trusted certification yet.
Organic Makeup Is Just as Effective as Synthetic
Many women avoid organic makeup because they think it doesn’t provide enough coverage or doesn’t last as long as its synthetic counterpart, but the truth is that green makeup can be even more effective. Organic products contain a high concentration of active ingredients which nourish and beautify the skin. According to professionals from Hug Your Skin, synthetic makeup does quite the opposite, since it contains various dangerous chemicals that penetrate through the skin and travel into the body.
There Can Hardly Be a 100% Organic Product
If there is one ingredient that can’t be labeled as organic (except in exceptional cases) that would probably be water. In fact, this is claimed in National Organic Program (NOP) policy. These regulations state that the manufacturers of various products (including makeup) should exclude water when calculating the percentage of organically produced ingredients. That’s why it is more realistic when you see a 95% organic product, than a 100% one.
Both being healthy and beautiful is a matter of making the right choices. Decide to go green with your makeup and you will not regret a day. Just make sure you are well-acquainted with all the rules and regulations to make the best out of organic cosmetics.